Space care specialist Care1 unveiled the clean lifestyle brand KEKOMI, moving to target the space hygiene management market. The strategy is to reinterpret the act of caring for a space itself as a lifestyle experience, beyond simple pest control or cleaning products.
KEKOMI puts forward "Clean Ritual" as its brand concept. It conveys the aim of turning space hygiene management from a tedious, repetitive chore into a pleasant habit and experience of caring for oneself in everyday life.
As consumer interest in healthy, comfortable living environments rises, Care1 focused on providing products and experiences that make space care easier and more enjoyable to practice. It plans to introduce clean-care products that blend naturally into living spaces by combining refined design with practical functions.
The brand name KEKOMI originates from Care1's official character, "Kkaekkome." Kkaekkome is a character inspired by an otter that lives in pristine Class 1 water, symbolizing the brand philosophy of keeping spaces clean and protected.
Care1 also introduced pest care solution products "Fruit Fly Trap" and "Outdoor Care Mist."
Fruit Fly Trap minimizes exposure to captured pests by applying an intake structure that reflects fruit fly behavior traits, together with a refined design. Outdoor Care Mist uses plant-derived ingredients and EWG green-grade materials, and contains natural essential oils so users can care for both skin and surrounding spaces during outdoor activities. It also completed a low-irritation test, taking safety into account so it can be used in environments with children and companion animals.