The event introducing Korean consumer brands, "Korea Expo Paris 2026," will be held in Paris from the 18th to the 20th. The event is hosted by the Korea Expo Organizing Committee and organized by the Korea International Trade Association and Exporum.
The exhibition is divided into six areas: K-food, K-beauty, K-content, K-lifestyle, K-tour, and K-edu. It will present the products and services of Korean corporations to the local European market and operate as a showcase where consumers and buyers can meet directly.
During the event, along with exhibits for general visitors, there will also be business matching between corporations, consultations with distributors, and networking programs.
In the K-food institutional sector, Ilmi Food will participate. Ilmi Food is a food manufacturing corporation that has supplied fresh cucumber pickles to the domestic dining franchise market. Through this exhibition, it plans to introduce its products to local European buyers and consumers.
A food industry official said, "A feature of this event is that K-food is introduced alongside Korean Wave content, beauty, and lifestyle," adding, "It is expected to serve as an opportunity to gauge local market reactions in a form connected to the overall Korean consumer culture beyond a single food item."