Home&Shopping said it held a marketing event with NongHyup on Feb. 10 at the NongHyup Hanaro Mart Yangjae branch in Seocho-gu, Seoul, to support domestic plum farms and delivered 50 million won in sponsorship funds.
Home&Shopping's management head Kim Jae-jin and other officials attended the event. The sponsorship funds will be used for consumer discount events and other efforts to boost plum consumption.
Home&Shopping carries out win-win marketing every year with NongHyup to promote consumption of agricultural products and increase farm income. Through this support, consumers can purchase high-quality domestic plums at reasonable prices, and production farms are expected to gain expanded sales channels.
Home&Shopping management head Kim Jae-jin said, "We will continue to push forward a variety of win-win activities so that farmers and small and midsize companies can grow together."
As a distribution channel specializing in small and midsize companies, Home&Shopping supports sales channels for their products and promotes win-win cooperation with rural and fishing communities, as well as community contributions.