Parata Airlines is joining hands with Hanatour and Chumbit Group to target Vietnam's MICE (corporate meetings, incentive travel, conventions, exhibitions) and leisure markets.
Parata Airlines said on the 1st that on the 28th in Hanoi, Vietnam, it signed a three-way memorandum of understanding (MOU) with Hanatour and Chumbit Group for "linking Korea-Vietnam tourism resources and revitalizing the global MICE and leisure markets."
The agreement was pursued to have the three companies, which have capabilities in aviation, travel, and leisure, cooperate to develop tourism products linking Korea and Vietnam and expand tourism exchanges.
Under the agreement, the three companies will combine Hanatour's travel product planning capabilities, Chumbit Group's local tourism infrastructure in Vietnam, and Parata Airlines' air transport capabilities.
They plan to jointly develop products targeting group demand for incentive trips by corporations and demand for premium golf travel.
In particular, they plan to introduce customized products that leverage local tourism infrastructure such as the 54-hole Phoenix Golf Resort, the largest in Vietnam, and the Grand Plaza Hanoi Hotel.
Parata Airlines will also support the supply of flights needed to operate the products and cooperate on operations. It will also consider launching products linked to the Hanoi route for which it is pursuing new service.
A Parata Airlines official said, "This agreement is a collaboration to provide a new customer experience that encompasses travel and leisure beyond simple air transport," adding, "We will deliver differentiated travel value."