Cheil Worldwide said on the 27th it will host the Cheil Tech Showcase 2026 to present its artificial intelligence (AI) and data-driven technology capabilities.
The showcase runs from the 27th to the 29th at the company's headquarters in Hannam-dong, Seoul. Cheil Worldwide plans to convey that it is transforming into a corporations that uses technology to solve clients' business challenges under the theme "From agency to agentic."
It will invite key advertisers, partners, and employees to introduce its AI and data-driven solutions and cases of generating business results through them. In four zones—productivity, conversion, growth, and theater—Cheil Worldwide will unveil 17 key technologies, including a newly built AI platform to improve efficiency across the entire advertising and content production process, as well as AI live commerce solutions that use AI show hosts and chatbots.
In a separate space, it will screen an AI short film produced based on Cheil Worldwide's YOZM Lab Minority Report "The right to be vulnerable."
During the event, it will also hold a lecture program on marketing technology trends and future strategies. In particular, Digital institutional sector head Seo Ji-young and Global Data Transformation Center head Esther Ahn are set to hold a talk on the theme "Agentic AI: from expectations to business realization."
Cheil Worldwide expects the showcase to cement its tech leadership in the industry and to expand its business agency scope for existing advertisers while attracting new clients.
Kim Jong-hyun, president of Cheil Worldwide, said, "In step with the agentic era, Cheil Worldwide is evolving into a 'marketing tech solution partner,'" adding, "We plan to combine the consumer data and insights we have accumulated with AI technology to present new business opportunities to clients and deliver results."