Bodyfriend will unveil a new color, "Dia Denim," for its compact healthcare robot New Falcon. It will launch exclusively through Hyundai Home Shopping at 11:50 p.m. on the 24th.
New Falcon is the flagship model of Bodyfriend's compact healthcare robot Falcon series. It brings the two-leg independent drive technology, "Robotics Technology," previously applied mainly to high-end products, into a compact size and reasonable price range, and has steadily drawn positive responses since its release. It supports 28 massage modes, including ◇ deep sleep, ◇ mini nap, and ◇ quiet night, allowing users to experience deep full-body massage and stretching even while lying down.
The Falcon series has recorded cumulative sales of 100,000 units and cumulative revenue of 300 billion won to date.
The newly introduced Dia Denim color combines denim material, which luxury brands are eyeing, with a diamond quilting pattern. By applying bright sky-blue denim to the front of the product to create a young and lively mood, it reduces the heft typical of healthcare appliances and enhances its appeal as an interior objet.
Bodyfriend has recently focused on the trend of consumers who view massage chairs as lifestyle appliances and pursue interior diversity, introducing variations in product color and design. By adding the Dia Denim color to the existing beige, it expanded consumer choices.
A Bodyfriend official said, "New Falcon is a steady-selling product that continues to be loved for its compact size and healthcare robot technology," adding, "We will expand product experiences that consider not only functions but also design elements as interior points."