Seoul Business Agency is joining hands with TikTok Korea to strengthen the global brand marketing capabilities of small and midsize companies in Seoul.
SBA said on the 21st that it signed a memorandum of understanding (MOU) with TikTok Korea on the 14th to strengthen a cooperation framework to support global brand marketing for small and midsize companies based in Seoul. SBA and TikTok Korea have continued cooperation since last year, including becoming the first public institution to connect a direct entry route to the North American market for a single Korean brand, and plan to further expand the partnership with this agreement.
Nobuaki Yasunaga, head of public policy for Northeast Asia at TikTok, attended the signing ceremony and shared a commitment to cooperate in strengthening the global marketing competitiveness of small and midsize companies in Seoul.
The core of this cooperation is strengthening practical, TikTok-based brand marketing capabilities. TikTok is a platform that connects everything from brand promotion using short-form content to e-commerce functions through "TikTok Shop," and SBA has prepared practical training programs so that small and midsize companies in Seoul can respond effectively to the global platform environment.
It will also run the "SBA×TikTok Korea SMB Marketing Academy." The program provides hands-on training for small and midsize companies in Seoul that are starting TikTok-based brand marketing for the first time. The curriculum consists of ▲ TikTok ads basics and platform understanding ▲ performance solutions ▲ creative strategy ▲ data analysis and ad optimization, and will run for a total of 16 hours over eight weeks. It will be held once a week for two hours per session.
Eligible applicants are small and midsize companies based in Seoul, and only companies with no history of running TikTok ads may apply. Applications can be submitted online via the SBA website by 3 p.m. on the 26th. The program will recruit about 40 companies, and the training cost is entirely free.
Kim Hyun-woo, head of SBA, said, "Through this agreement, we will further solidify the cooperative relationship between SBA and TikTok Korea, and we look forward to excellent small and midsize companies in Seoul unfolding their own brand stories in the global market through the platform TikTok."