Kia said on the 20th it will provide a total of 660 vehicles to operate the FIFA World Cup 2026, which will be held next month.

Kia announces on the 20th that, as the official mobility partner of the 2026 FIFA World Cup in North, Central America and the Caribbean, it supports tournament operations by supplying a large fleet of vehicles. Pictured are Kia's FIFA World Cup 2026 official support vehicles and the official World Cup mascot. /Courtesy of Kia

Kia, the official mobility sponsor of the FIFA World Cup, will hold a vehicle handover ceremony at a stadium in Los Angeles, United States, that day. The vehicles Kia is sponsoring include the Carnival, Telluride, Sorento, Sportage, K4, Niro and Sonet.

This World Cup will take place across three North American countries—the United States, Canada and Mexico—from June 11 to July 19. With its key models at the forefront, Kia aims to provide future-oriented mobility solutions.

In addition to vehicle support, Kia will run campaigns such as the Kia Official Match Ball Carrier (OMBC). OMBC is one of the core programs of Kia's World Cup partnership, selecting children who will deliver the official match ball to the referee before kickoff and enter the field with the players.

Kia earlier released World Cup display themes as well. The display themes include a global display theme and country-specific themes for the 15 nations that qualified for the finals.

Kia President Song Ho-sung said, "We hope this becomes an experience that inspires all participants and fans around the world."

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