Daehong Communications said on the 15th it will unveil Maple Attack with Lotte, a large-scale offline event featuring Lotte Group and MapleStory, Nexon's flagship intellectual property (IP).
The event will run for about a month from the 22nd to June 21 around Lotte World Tower in Jamsil, Seoul. It expands the in-game universe into real space so a wide range of age groups can experience MapleStory in everyday life.
It will operate the Bubble Shower Event, the event's signature content. From 11 a.m. to 8 p.m., a large-scale bubble show will unfold at the top of every hour. Visitors can experience the in-game atmosphere on site.
Participatory programs are also prepared. Including Hennesys Jump King, a trampoline-based mini-game, a Treasure Mushroom Hunting Mission using Augmented Reality (AR) will take place along the trail around Seokchon Lake. Upon completing the mission, participants can receive one of the prizes, such as a 200,000 won hotel dining voucher, a one-day Lotte World pass, a Uniqlo gift card, or a MapleStory collaboration snack set.
At Seokchon Lake, an oversized balloon shaped like Orange Mushroom, a representative MapleStory character, will be installed. A pop-up store selling MapleStory merchandise will operate at the first-floor atrium of Lotte World Mall.
Lotte brands will also join the collaboration. Lotte Wellfood will launch collaboration products using the MapleStory IP, including Kkokkalcorn, Custard, and Chaltteok Pie. Uniqlo will operate UTme, a T-shirt and tote bag customization service using MapleStory characters, at six stores nationwide, including the Lotte World Mall location.
Lotte Cinema will host a live viewing of the MapleStory summer showcase on June 13 and screen the MapleStory feature animation from June 14. At Lotte Cinema World Tower, character sculptures will be exhibited and merchandise will be sold during the animation's run.
A Daehong Communications official said, "Through participatory content and immersive experiential elements, we plan to offer customers a fantastic experience as if they have stepped into the game world."