Boram Group said on the 8th that it launched the "B&Care Pack," a funeral plan partnership product linked to the "Samsung AI Subscription Club" in collaboration with Samsung Electronics.
The B&Care Pack is a product that, when subscribing to or making a one-time purchase of home appliances at Samsung Store through the "Samsung AI Subscription Club," offers a practical reduction in purchase expense by linking with funeral plan services. It particularly targets customers with high demand for large-scale appliance purchases, such as newlywed appliances or moving-related appliances.
Depending on the product structure, the B&Care Pack is designed to provide a cashback benefit of up to about 2.9 million won. It also applies 36-, 48-, 60-, and 72-month subscription structures to reduce the initial purchase burden.
Boram Group noted that consumers compare and search benefits and conditions online before visiting stores to buy home appliances. The strategy is to strengthen market competitiveness by building a customer experience that connects naturally from the online exploration stage to offline consultation and actual purchase.
The funeral plan service included in the product is not limited to funeral support. It can be converted into a variety of life-care services, such as cruise travel, weddings, pet services, and Viazem. In addition, through Boram Group's premium membership "B&Alliance," it offers add-on services usable across daily life, including education, legal, and leisure.
The product can be consulted on and subscribed to at Samsung Store locations nationwide, and guidance is available from sales staff during store visits.
Kim Hyun-su, executive director overseeing business planning at Boram Group, said, "The B&Care Pack is a newly designed product focused on benefits customers can tangibly feel, linked with the Samsung AI Subscription Club," adding, "We will expand strategic cooperation with leading companies across diverse sectors and leap forward as a total life-care company that provides benefits across all aspects of customers' lives."
Meanwhile, Boram Group is expanding its business portfolio into various life-care areas, including travel, weddings, companion animals, and healthcare, based on the operational capabilities and customer network it has built in the funeral service sector.