HSAD said on the 7th that the new ad for Kiwoom Securities surpassed 40 million cumulative views in just 10 days since its release.
HSAD produced a new ad featuring actor Yoo Hae-jin. Yoo Hae-jin opens a car door and shouts, "No time to explain. Get in with No. 1! Get in with Kiwoom!" By reducing information and using an intuitive message, the ad conveys the Kiwoom Securities brand, which has ranked No. 1 in Korea's stock market share for 21 consecutive years.
The ad has drawn strong interest since it was released on YouTube, Netflix, and other platforms. It is currently airing on CJ ENM channels and has expanded to offline channels, including Yeouido and subway out-of-home media.
Recently, the financial sector has been producing more content-style ads. As Millennials and Gen Z increasingly consume ads as a form of "entertainment," financial companies are strengthening marketing to keep pace with the trend. They are actively leveraging "memes," meaning photos, videos, and catchphrases that go viral through imitation and variation on internet communities and social media (SNS).
An HSAD official said, "We aimed to intuitively convey Kiwoom Securities' 'No. 1' competitiveness by using the popular format of 'memes,'" adding, "We will continue to present creative work that can effectively deliver brand asset."