Bodyfriend said on the 29th that its compact massager brand "Bodyfriend Mini" signed a collaboration deal with the Korea Baseball Organization (KBO) and will launch products using the intellectual property (IP) of the 10 clubs.
The collaboration is the KBO's first case of combining healthcare devices with sports IP. Bodyfriend said it is a marketing strategy targeting professional baseball's fan base, which drew 10 million spectators for the second straight year.
Two products will be released: a mini gun and a calf massager. The mini gun features an ultra-compact, ultralight design with a BLDC motor and reflects each club's logo and colors. The button is designed in the shape of a baseball.
The calf massager applies an air-compression function in a slim form factor. It reflects each club's colors to evoke their uniforms and gear.
Customers who purchase will receive a reusable bag featuring club characters.
A Bodyfriend Mini official said the company pursued the collaboration considering the loyalty of baseball fandom, calling it a case that combines healthcare products with fan culture.
The Mini Gun KBO Edition will be sold in limited quantities via Kakao Shopping Live at 10 a.m. on May 5. It will then be sold regularly on the company's online mall.