Hyundai Motor Group Chairman Chung Eui-sun visited Auto China 2026 (Beijing Motor Show) in Beijing. It is his first visit to the Beijing show in eight years. The move is seen as support for Hyundai Motor's renewed bid to reenter the Chinese market with a focus on localization.
On the 29th, according to the finished car industry, Chung visited the Beijing Motor Show at the China International Exhibition Center that day and was said to have checked Chinese companies' technology and growth in areas such as electric vehicles, batteries, and Autonomous Driving. Chung also visited the Beijing Motor Show in 2018 and inspected the scene at the Shanghai Motor Show last year.
Chung was also expected to visit Hyundai Motor's exhibition hall during this trip. At this year's Beijing show, Hyundai Motor unveiled the Ioniq V as its first model to target the 26 million-unit Chinese market. At the Beijing show, Hyundai Motor made the world premiere of the Ioniq V and expressed its intent to make a fresh leap in the Chinese market.
Starting with the Ioniq V, Hyundai Motor put forward a strategy of expanding its lineup, including Hyundai Motor's first extended-range electric vehicle (EREV). It plans to launch 20 new models over the next five years and raise annual sales to around 500,000 units.
Localization is also a key strategy. The Ioniq V features advanced advanced driver-assistance system (ADAS) functions developed in collaboration with Momenta, a Chinese autonomous driving technology company, and is equipped with batteries developed with Chinese battery maker CATL.
Vice Chairman Chang Jae-hoon met with reporters at the Beijing Motor Show on the 24th and said, "China is the most difficult market, but we will come back and make success."