"We will move beyond simple pest control to become an integrated care corporation that manages 'quality of space.'"
Kim Ho-young, CEO of the hygiene management corporation CARE1, said on the 28th that 2026 is declared the first year of a shift in business strategy and that the brand will undergo a renewal.
CARE1 presented "place qualitycare" as its core value. The corporation plans to leap forward as a "quality of space" management corporation that designs and maintains, in a comprehensive way, the safety, reliability, and management level of the spaces where customers stay, moving away from a service-centered business structure.
With this renewal as a starting point, CARE1 is also accelerating its push into the B2C (business-to-consumer transaction) market. The corporation plans to launch a lineup of professional cleaning and hygiene products tailored to the characteristics of each space—kitchen, bathroom, and living room—in the first half of this year. Through this, it aims to expand its existing B2B-centered business structure into consumers' everyday lives and establish itself as a daily-life-oriented clean care brand.
Founded in 2005, CARE1 started with pest control and has steadily expanded its presence in clean care. Recently, it has focused on strengthening data-based technological capabilities, including obtaining accreditation as a Korea Laboratory Accreditation Scheme (KOLAS) testing laboratory, registering as a green bio corporation designated by the Ministry of Agriculture, Food and Rural Affairs, and building a genetically modified organism (LMO) research facility.