An SK Magic ice water purifier ad featuring actor Byeon Woo-seok has been released.
In the ad released on the 28th, Byeon Woo-seok appears in a black suit holding a glass filled with ice. The copy reads, "I don't melt easily." The restrained direction and cool image highlighted the product's features.
The ad aims to promote SK Magic's new product, the "Mega Ice Ice Water Purifier." It features ice cubes weighing 25g. Larger and harder than regular ice, they tout that drinks do not dilute easily.
The company said the product improves ice quality by applying features such as stainless direct water pipes and a structure that extracts immediately after making ice. It also presented the slogan "ICE IS MAGIC."
Byeon Woo-seok said, "I tried to express the product's characteristics with an image that is solid and doesn't melt easily."
Byeon Woo-seok is currently appearing in the drama "21st-Century Daegunbuin." The work has recently continued to see ratings rise.
The ad will be released sequentially through TV and online channels.