Korean Air Lines said on the 28th that it has partnered with Weverse, a global fandom platform operated by Weverse Company, to expand small-mileage uses and diversify customer experiences. Through the partnership, Korean Air Lines enabled customers to purchase Weverse's digital currency "Jelly" with miles.
Weverse Company is the unit responsible for HYBE's platform business. Weverse provides communication between affiliated artists and fans, as well as exclusive and live content, including for BTS and Blackpink. About 180 artist teams are active on Weverse worldwide, and monthly active users total around 12 million.
With this partnership, Korean Air Lines is selling two types of Jelly vouchers in its mileage mall. SKYPASS members can buy a voucher for 9 Jelly for 270 miles, and a voucher for 15 Jelly for 450 miles. Jelly is used on Weverse for digital membership subscriptions and Weverse DM (Direct Message) subscriptions.
The partnership was pursued so Korean Air Lines could support customers' digital lifestyles based on fandom culture and make it easier to use miles. A Korean Air Lines official said, "Korean Air Lines is continually exploring ways for customers to use miles easily in everyday life, not limited to air tickets."