Vice Chairman Cho Hyun-sang of HS Hyosung visited the world's largest industrial materials exhibition to launch "sales diplomacy" aimed at strengthening the global network.
HS Hyosung Advanced Materials said on the 24th that it participated in Techtextil 2026, the world's largest industrial materials exhibition, held in Frankfurt, Germany, for four days from on the 21st.
Techtextil is an exhibition that showcases industrial advanced materials applied in a range of fields, including automobiles, defense, aerospace and shipbuilding. HS Hyosung Advanced Materials has participated every year since 2003 to introduce advanced materials and strengthen cooperation with global partner companies.
At the "HS Hyosung Night" event held on the 22nd, the second day of the exhibition, Cho invited about 130 people, including executives from global corporations such as Autoliv, ZF and Continental, as well as Ambassador to Germany Lim Sang-beom, to discuss practical cooperation measures and recalibrate the global network.
HS Hyosung Night was organized to cement ties with major global partners and share HS Hyosung Advanced Materials' future vision. Among the 1,500 participating corporations, HS Hyosung was the only company to host a separate dinner event.
The venue was arranged as a "stage of K-culture," featuring a fusion gugak performance, a hanbok experience, and a variety of K-food such as bulgogi and kimbap. Cho personally introduced the elegance and flavors of Korea to partner executives, delivering a differentiated brand experience.
Vice Chairman Cho Hyun-sang said, "The special experience of sharing the elegance of Korea through K-culture will serve as a stepping stone to elevate HS Hyosung Advanced Materials' global partnerships to the next level," adding, "As a sincere partner that engages not only with technology but also with emotional resonance, we will take the lead in creating differentiated value in the global materials market."
Cho added, "The greater the geopolitical uncertainty, the more steadfastly we will practice HS Hyosung's spirit of walking together with global partners under the slogan 'Value and together.'"
At this exhibition, HS Hyosung Advanced Materials showcased its entire lineup of advanced fiber materials, from super fibers such as carbon fiber and aramid to tire cords, airbags, seat belts and car mats.