Bodyfriend said on the 22nd that it unveiled a new ad campaign for its AI healthcare robots "Quantum AI" and "Da Vinci AI," featuring singer and producer Park Jin-Young of JYP Entertainment.
Bodyfriend selected Park Jin-Young as a brand ambassador, judging that, as an icon known for rigorous self-management over decades, Park aligns well with Bodyfriend's philosophy of a mission to "extend healthy life expectancy by 10 years."
The ad campaign was planned to convey the theme of "AI health management just for me" in a friendly and fun way. The ad opens with Park Jin-Young proposing AI features for an ideal massage chair during a lecture to Bodyfriend executives and employees. As the story unfolds, it is revealed that those features are already implemented in Bodyfriend's AI healthcare robots, creating a twist.
The campaign video wittily presents the functions of the AI healthcare robot, which analyzes physical data, condition, and preferences to propose the optimal solution tailored to each user.
A Bodyfriend official said, "Beyond emphasizing hardware-centric performance, we focused on software technology and value through AI," and added, "We plan to naturally raise awareness of AI healthcare robots as an ultra-personalized, customized health management solution that other healthcare companies cannot follow."