CERAGEM Co. said on the 16th that it has extended its official sponsorship agreement with the Korea Professional Golfers' Association (KPGA), continuing its support of the KPGA Tour for the sixth consecutive year.
The KPGA is the association representing the domestic men's professional golf tour. CERAGEM Co. has steadily sponsored major events, including the KPGA Tour, the Challenge Tour and the Champions Tour, since the first agreement in 2021. Last year, it strengthened the partnership by providing product support and conducting marketing activities for 13 tournaments.
With this contract extension, CERAGEM Co. will provide the "Master V Collection" and "PAUSE M Collection" to major tournaments on the 2026 KPGA Tour. The products will be used as winner's prizes, hole-in-one giveaways and gallery giveaways, and are expected to help manage players' conditions before and after rounds and create rest areas for spectators. First, it will provide the "Master V9" and "PAUSE M6" to the "21st DB Insurance Promy Open," which opens on the 16th.
Golf involves repetitive swings and long rounds, which lead to high muscle fatigue and heavy strain on the spine, and CERAGEM Co. is supporting players' recovery and rest by providing healthcare products tailored to these characteristics.
The premium massage chair "PAUSE M Collection" that CERAGEM Co. provides to the KPGA uses direct-heating thermal balls to help relax muscles and aid recovery after exercise. Among them, the "PAUSE M6" offers various programs such as massages customized to the user's body type, acupressure, kneading and tapping, and is gaining popularity for its excellent space efficiency, including a built-in footrest that can hide the foot contact area.
The spinal care medical device "Master V Collection" has been recognized by the Ministery of Food and Drug Safety for its efficacy, including easing muscle pain, and features a golf-specific mode. The "Master V9" is designed to concentrate on overall spinal care by applying a three-dimensional rotational massage function from the neck to the pelvis.
CERAGEM Co. has also signed a 2026 official partnership with the KLPGA, expanding its sports marketing across domestic professional golf beyond the KPGA. It also selected Lydia Ko, who entered the Hall of Fame at the youngest age, as a global ambassador.
It is continuing to expand consumer touchpoints through sports by supporting both associations and players, including officially sponsoring pro Hwang Yu-min, who is competing on the LPGA Tour this season, and super rookie pro Kim Min-sol, who won the 2026 KLPGA iM Financial Open on the 12th.
A CERAGEM Co. official said, "We will support players' condition management and golf fans' rest experiences through CERAGEM's healthcare products and continue to expand the healthcare space linked to sports."