SK intellix said on the 15th that it has selected actor Byeon Woo-seok as the new water purifier advertising model for health platform brand SK Magic and will unveil the new ad on the 18th.
SK intellix, which is pushing a transition into a wellness platform corporations, plans to boost brand awareness and preference by employing Byeon Woo-seok and strengthen competitiveness in the rental market. It aims to reinforce its premium brand image and convey core business competitiveness to consumers in an intuitive way.
The company noted that Byeon Woo-seok gained popularity with the drama "Carry Sun-jae and Run" and established himself as a breakout actor. In particular, as Woo-seok returns in MBC's new Friday-Saturday drama "21st Century Grand Princess," co-starring with IU, taking on the role of royal second son Grand Prince I-an, the on-screen image is expected to contribute to strengthening the brand's premium image.
The new product launch also aligns. Starting on the 20th with the mineral water purifier "Two Water," SK Magic plans to roll out new products such as the ice water purifier "MEGA ICE." The company plans to leverage Byeon Woo-seok's image to rapidly lift product awareness and preference.
The new ad is composed of video capturing the lifestyle and daily routine proposed by Byeon Woo-seok. Through copy such as "I'm not satisfied with just one," it emphasized the features and technology of "Two Water," which provides both mineral water and pure water with a single water purifier.
In addition, through the slogan "Water is Magic," it emphasized the changes that water brings to health and lifestyle overall in everyday life. Through this, it conveyed the wellness lifestyle the brand pursues and highlighted consumer-perceived value.