Daelim Bath, a domestic bathroom specialty corporations, said on the 14th that it is joining fashion and lifestyle platforms to strengthen B2C customer touchpoints.
The style commerce platform ably and the fashion and lifestyle platform 29CM, where Daelim Bath has newly opened, are representative vertical commerce channels with consumers in their teens to 30s as the main customer base. Through this entry, Daelim Bath plans to expand its touchpoints to younger consumers, including one-person households. The move reflects a trend in which demand for home interiors that reflect individual tastes is growing among younger generations and spreading across the home, including bathrooms.
The products Daelim Bath is introducing on the two platforms are "one-point bathroom items" tailored to the lifestyle of the channel's main users. The lineup focuses on items that can be easily replaced without complex construction, improving the bathroom environment while reflecting personal preferences. It will introduce more than 40 bathroom products, including character collaboration items, multi-filter showerheads, and toilet seat covers.
Daelim Bath is also increasing consumer purchase convenience by entering various online channels ranging from comprehensive distribution channels to design commerce, including Kurly, Ohouse, ARTBOX, 10x10, and W Concept. It strengthened information accessibility by building an environment on each platform where products can be easily compared and purchased, allowing users to explore bathroom products more intuitively. Through this, it is focusing on providing a convenient purchasing experience and lowering the entry barrier to bathroom interiors.
Daelim Bath plans to continue expanding its distribution network around e-commerce channels such as vertical commerce and specialty platforms. It also plans to go beyond simply selling bathroom products to diversify product lineups tailored to the needs of each channel's customer base, broadening brand experiences into the daily lives of B2C customers.
Kim Dong-jin, Head of Team at Daelim Bath, said, "As the role and importance of bathrooms gradually grow, we aim to increase communication with various generations and introduce products that capture both practicality and trends by considering customers' segmented tastes and lifestyles."