H MUSIC Entertainment (CEO Jang Hyeong-sik) and IRON ENM (CEO Hwang Sang-cheol) said on the 14th they will push ahead in earnest with an artist IP expansion project through strategic collaboration.
The two companies will strengthen a multi-track IP strategy by unveiling album series with different concepts centered on the girl group WOOAH, the boy band DXMON, and the rookie girl group HITGS. They said the focus goes beyond simple digital releases to expanding each artist's worldview and entering global markets.
WOOAH opens with the sentimental project "Wish With W: Vol.1." Starting with member Minseo's solo track "Endlessly Only You," the project unfolds each member's narrative through music. "Endlessly Only You" will be released on the 28th, and the team will drop the new song "WXW (Wish with W)" on May 13 to mark the anniversary of its debut.
DXMON will present an experimental project that connects emotions and stories in the form of a "L.I.N.C" through "HYPER LINK: Vol.1." The title track "SSS (She's Sweet and Sour)" expresses the duality of love, featuring an addictive hook and DXMON's signature energy. It is released on the 14th, and the follow-up "Vol.2" is set to be unveiled in May.
HITGS will launch a new series themed on dreams and emotions with "Things We Dream: Vol.1." The title track "Cherry Blossom" captures the excitement and wistfulness of spring, blending HITGS's delicate sensibility with a trendy sound. "Things We Dream: Vol.1" will be released on the 15th.
A company official said, "Through this project, we will expand each artist's musical spectrum and worldview, and broaden our touchpoints with fans through diverse content."