With an unprecedented heat wave expected this summer, Kiturami said on the 13th it will launch an early-bird promotion for customers who purchase its window air conditioner.
The "2026 window air conditioner early-bird promotion," which runs through the 17th, expands benefits step by step based on participation in reviews after purchase. It aims to boost customer engagement and strengthen tangible benefits.
All customers who purchase a window air conditioner during the event period will receive one "table fan." Customers who write a review will receive a Kiturami character umbrella and a Starbucks Iced Americano Tall coupon, and those who post a photo review will receive an additional Hankook Chinaware set. In addition, 20 purchasers will be selected in a drawing to receive a 30,000-won Shinsegae gift certificate.
The Kiturami window air conditioner uses a first-grade energy-efficiency dual inverter compressor for efficient cooling. Its strength is that energy consumption can be reduced by about 60% in eco mode compared with standard cooling. It also features low-noise operation at a minimum of 33 decibels in sleep mode and dehumidification of up to 40 liters per day, helping maintain a comfortable indoor environment during heat waves and the rainy season.
Hygiene and convenience features include easy self-installation without separate tools, a motion detection function that lets users safely care for parents living alone, an Internet of Things (IoT)-based remote control feature, and a UV-C LED sterilization and auto-drying system.
A Kiturami official said, "As extreme summer heat becomes routine, 'pre-purchase demand' to prepare cooling appliances in advance is growing, so we planned this early-bird promotion to help customers secure products on favorable terms before the peak season," adding, "By combining various benefits with the Kiturami window air conditioner, which delivers core performance such as energy efficiency, low noise, and easy installation, we plan to further raise customer satisfaction with purchases."