SP Samhwa (formerly Samhwa Paint) said on the 9th that it unveiled a new corporate image (CI).
The company said the new CI reflects a strategy to maintain the "Samhwa" brand asset built over roughly 80 years since its founding while expanding its business scope into advanced materials such as semiconductors and energy. It said it applied typefaces with visibility in the global market to highlight its transition into a comprehensive chemical materials solution corporations.
The company is expanding its business portfolio into new materials such as semiconductors and energy based on the technological foundation accumulated in its existing paint-centered business. Going forward, it plans to push a business-structure transition based on three core strategies: ▲ fostering next-generation businesses ▲ creating future solutions ▲ expanding global influence.