Cheil Worldwide said on the 8th that it has introduced VariAid, an automated banner image transformation solution using AI technology.
VariAid is a solution developed by AI visual content company D.LAB with Cheil Worldwide providing the idea. It was introduced to reduce production time and expense that occur when transforming online banner ads to fit the specifications of each medium.
VariAid applies D.LAB's visual language model (VLM) technology to analyze elements such as the text and images of the original banner, then automatically generates a layout that fits the media specifications. It can automatically produce banners that meet about 80 ad specifications on major platforms including Google, Naver, Meta, and Kakao, and it also supports manual editing.
Cheil Worldwide said VariAid is the first automated banner transformation solution that covers Naver and Kakao ad inventories across the board.
In in-house tests, the approval pass rate of automatically generated banners was close to 100%. The company said the average production expense per banner is expected to be reduced by more than 90%.
Cheil Worldwide is currently applying VariAid to advertiser projects and plans to develop overseas services tailored to each country's media environment and expand adoption to its overseas subsidiaries.