Saenghwal Research Institute said on Apr. 7 that it will change its name to Cheongyeon and leap forward as a comprehensive lifecare corporations.
Cheongyeon passed the agenda to change its name at the regular shareholders meeting on Mar. 27. The new corporate name will be officially applied as soon as the registration procedures are completed.
The name change reflects the recent brand renewal and the medium- to long-term business direction. Cheongyeon has grown around the home cleaning service "Cheongso Research Institute." The service covers a wide range of areas, including homes, offices, studio apartments, move-in cleaning, air conditioners, and washing machines.
Last year, Cheongyeon expanded its business across lifecare by introducing the senior daily care service "Cheongyeon Care" and the side-dish subscription service "Cheongyeon Hansang."
This year, Cheongyeon will unveil new services, including organizing and tidying services, and will expand the service area of Cheongyeon Care, which currently operates mainly in the Seoul metropolitan area.
Yeon Hyeon-ju, CEO of Cheongyeon, said, "This name change declares a transition to comprehensive lifecare corporations," and added, "We will continue to grow into corporations that provide tangible value in customers' daily lives."