INNOCEAN said on the 3rd it released the main video for the 30th anniversary campaign marking the launch of the Cheongjeongwon brand.
The video planned and produced by INNOCEAN features the core message "the today we wanted," highlighting how Cheongjeongwon is a brand that goes beyond the dining table to connect people and fill everyday moments with deliciousness.
In particular, it further expands the brand presence of "unobtrusively, deliciously" from the teaser released in February, delivering a clearer message that Cheongjeongwon has been a brand that helps create the "today" consumers wanted.
The video features a diverse product portfolio, including low-sugar items such as allulose, low-sugar Hongcho, and low-sugar dressings, as well as soy protein noodles, tofu, and animal welfare eggs. Through this, it conveys the value of everyday life through healthy and delicious meals and emphasizes its direction as a life-food specialty brand that helps consumers make choices.
Starting with YouTube, the main video will be released sequentially across various channels, including TV ads, digital media, and outdoor advertising. It will also roll out as integrated marketing (IMC) that broadens consumer touchpoints, such as ballpark scoreboard ads tied to the pro baseball season and offline events.
An INNOCEAN representative said, "The main video focuses on making the 30th anniversary message concrete under the keyword 'the today we wanted,' showing how Cheongjeongwon has added meaning for consumers," adding, "Through seasonal campaigns, Cheongjeongwon plans to keep expanding the points where it meets consumers' daily lives."