BMW Korea said on Apr. 2 that it will hold "BMW M FEST 2026" at the BMW Driving Center on Yeongjongdo, Incheon, on Apr. 25–26. The event is open to anyone who is a BMW M model owner or a fan of high-performance cars.
During the event, a total of 35 BMW M models, including those currently sold in Korea, will be on display. Marking the 40th anniversary of the M3 launch, visitors can see a first-generation M3 classic car alongside the current M3. The "BMW XM Label KITH Edition," created in collaboration with the luxury lifestyle brand "Kith," will also make its Korea debut.
A dedicated space will also showcase BMW Motorrad's M motorcycles, as well as M Performance Parts and lifestyle products.
There will also be a driving experience program. Through various programs such as the "M Taxi," in which participants ride along with a professional driver, as well as the "Off-road Taxi," "Gymkhana Taxi," and "Convertible Taxi," attendees can directly experience BMW M's distinctive performance and handling. Participants can choose their preferred date and time, and passes can be purchased in advance via the "BMW Vantage" mobile app starting at 2 p.m. that day or on-site on the day of the event.
Tickets for BMW M FEST 2026 can be purchased for 20,000 won via the BMW Vantage app starting at 2 p.m. that day. Members of the BMW M customer-only membership "Gen M Privilege" can enter free without purchasing a separate ticket.