Healthcare robot corporations Bodyfriend on the 1st launched the "Healthy Lifespan National Exercise" campaign, created with world-renowned choreographer "Kanii" to improve public health.
Bodyfriend selected Kanii, a choreographer and dancer for a global pop star, as a model and turned the movements of the wearable AI healthcare robot "733," which enables full-body free movement, into the dynamic "Healthy Lifespan National Exercise," promoting it together. Kanii actually tried the 733, analyzed its movements, and personally developed each motion while participating.
Inspired by the music and moves of the "National Exercise" familiar to Koreans, the "Healthy Lifespan National Exercise," born with a strong beat and dynamic body movements, will be produced in various content versions and aired through TV ads and digital channels. In particular, shorts and reels produced in 30-second to 1-minute formats will be distributed so anyone can easily and enjoyably follow along anytime, anywhere, and a customer participation challenge event is also planned.
A Bodyfriend official said, "We hope the 'Healthy Lifespan National Exercise' with Kanii spreads widely and helps improve public health," adding, "We will continue to plan and produce enjoyable and useful content that spreads the value of Bodyfriend's mission to 'extend healthy lifespan by 10 years.'"