Hyundai Motor Group said on the 20th that it took part in the International Hydrogen & Fuel Cell Expo 2026, held in Tokyo, Japan, on the 17th–19th.

The photo shows the Hyundai Motor Group booth at the International Hydrogen & Fuel Cell Expo 2026. /Courtesy of Hyundai Motor

The International Hydrogen & Fuel Cell Expo is a trade show that shares the latest technologies and business trends in the hydrogen and fuel cell industry. This year, more than 330 corporations participated and some 70,000 visitors attended.

Hyundai Motor Group organized its booth around HTWO, a hydrogen brand and business platform, and showcased technologies and capabilities spanning all aspects of hydrogen, including mobility, charging and storage, and industrial applications. It displayed the hydrogen fuel cell vehicle The All New Nexo, slated for launch in Japan in the first half, and presented a demonstration using an automatic charging robot.

As part of the event, Hyundai Motor Group joined the Hydrogen Council networking session and discussed cooperation to expand the hydrogen ecosystem with member companies of the Japan council and officials from global hydrogen organizations. The session was attended by Vice Chairman Chang Jae-hoon of Hyundai Motor Group, Executive Vice President Ken Ramirez, head of the Energy & Hydrogen Business Division at Hyundai Motor Group, Chief Executive Officer Ivana Jemelkova of the Hydrogen Council, and President Yamagata Mitsumasa of Toyota.

Vice Chairman Chang also exchanged views with Lee Hyuk, Korea's ambassador to Japan, who visited Hyundai Motor Group's booth, on the direction of hydrogen business development in Japan. Chang said, "Hyundai Motor Group is building a virtuous cycle that resolves market uncertainty through a hydrogen model that currently combines production and demand," and added, "Together with Hydrogen Council member companies, we will work to accelerate the global hydrogen ecosystem."

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