Bodyfriend on the 17th released a renewed model of the "W hot and cold water purifier," significantly strengthening filter performance and maintenance convenience.
The renewal focused on upgrading the core filter performance of the purifier and improving maintenance convenience. The renewed all-in-one single filter system, the "King Power Filter," features an all-in-one structure that packs a five-stage purification system into a single filter, and the filter's service life was doubled from the previous three months to six months.
The effective purification capacity was also doubled from 550L to 1,100L, boosting purification performance and maintenance efficiency. With just one King Power Filter, users can enjoy perfect purification performance by replacing it only once every half year.
With enhanced purification performance, a water purification system was applied that addresses a total of 93 harmful substances, including the removal of microplastics. It removes 99.99% of harmful viruses such as norovirus, E. coli, and Salmonella, and it also includes functions to remove the four major heavy metals—iron, aluminum, lead, and mercury—raising water safety. At the same time, it retains essential minerals such as calcium, potassium, magnesium, and sodium to provide well-balanced drinking water.
User convenience was also improved. When replacing the King Power Filter, simply open the filter door, insert the top plug into the top hole, and push to secure it easily. When the filter door is opened for replacement, water supply is automatically cut off and residual water is discharged—functions that apply Bodyfriend's patented technology.
The unique design of the W hot and cold water purifier showcases an even more evolved retro sensibility through the renewal. A calm neutral beige color with chrome detail accents completes a luxurious mood.