Maserati Korea will significantly strengthen the price competitiveness of its flagship grand tourer (GT) models, the "GranTurismo" and "GranCabrio." A GT model combines high-performance sports car capability with a driving feel suited for long-distance travel.
Maserati Korea said on the 17th it will cut the price of the GranTurismo by up to 21 million won (based on the Trofeo trim) from the previous level.
The GranCabrio's Trofeo trim price was also reduced by 17.4 million won. In addition, an entry trim priced about 70 million won lower than the existing Trofeo trim was newly introduced.
A Maserati Korea official said, "Even in a market where most car brands are raising prices due to recent exchange rate increases, we introduced a strategic pricing policy for the brand's symbolic GT lineup for domestic customers," adding, "With this, we plan to share the value of the GT models with a broader base of customers."
Alongside this, Maserati Korea will launch the 2026 season of the "Master Maserati Driving Experience," which lets participants experience the brand's powerful performance firsthand on a circuit. Launched in 1999, this track driving program allows participants to fully experience Maserati's racing DNA under instruction from professional instructors.
This season, running from May to Oct., will center on the "GranTurismo Trofeo," the super sports car "GT2 Stradale," and the "MC20."
In particular, starting this year, the stage will expand beyond major circuits in Italy to Germany's Hockenheimring and France's Circuit Paul Ricard, making it the largest edition to date.
Participants can delve into Maserati's unique dynamic performance through detailed programs organized by skill level.
Maserati Korea will also hold a touring event for domestic GranTurismo and GranCabrio customers starting this summer.
Nam Yoon-ji, executive director in charge of communications at Maserati Korea, said, "We have arranged strategic price readjustments and differentiated customer experiences so more domestic customers can enjoy the essence of Italian GT," adding, "Through global track events and domestic touring programs, we will continue to deliver the joy and pride of driving that only Maserati can offer."