HS Ad said on the 16th that it won three crowns at the "2026 Advertisements of the Year," taking two grand prizes and one top excellence award. It earned results in both traditional print advertising and AI-based ad tech.
Now in its 33rd year, "Advertisements of the Year" is an advertising festival organized by the Korean Advertising Society that selects outstanding works by comprehensively evaluating strategy, creative, campaign effectiveness, and social impact among ads run over the year.
In the ad tech institutional sector, LG Electronics' "LG Styler Objet Collection: LOVE ME" campaign won the grand prize. The campaign expanded the Styler's role from the existing "garment hygiene" to the value of "extending garment life." In production, it also used AI-based methods to reduce discarded clothing, which judges said enhanced the authenticity of the message.
HS Ad has continued to rack up wins in AI and ad tech. The AI-produced CU "Mind Storage Campaign" won a bronze at Spikes Asia 2025. At last year's Korea Digital Advertising Awards, it won in AI- and data-based digital marketing, including data-driven marketing, integrated performance, AI campaigns, and digital PR.
The grand prize in the print advertising institutional sector went to KB Financial Group's "KB National Happiness Project." Marking International Firefighters' Day and the 80th Police Day, this print ad series delivers messages of thanks to firefighters and police officers who protect people's daily lives. With this win, HS Ad set a record of taking the print advertising institutional sector grand prize for four consecutive years at the Advertisements of the Year selected by the Korean Advertising Society.
In the online and mobile advertising institutional sector, S-Oil's "GooDoil Can Do it: Let's go together toward a better tomorrow" campaign won the top excellence award. Centered on the character "GooDoil," the campaign combined a commercial song and animation to convey the brand's future vision. In particular, it won consumer resonance by friendly delivering the brand's envisioned future energy through stylish 3D animation direction and storytelling set against the virtual future city "Shaheen City."
An HS Ad official said, "It seems the creative that unpacked brand messages in ways consumers can relate to—from traditional ads to AI-based ads—was well received," adding, "We will present differentiated campaigns as a marketing creative company through various attempts that combine technology and creativity."