Laundry specialist corporations "Creentopia" said on the 16th that it appointed new CEO Kim Dong-cheol. With this appointment, Creentopia aims to target the B2C and B2B laundry markets simultaneously.
New CEO Kim Dong-cheol is regarded as a management expert who has delivered results in both the B2C and B2B industries. After working at Philips Electronics, Kim served as chief operating officer (COO) overseeing sales, production and logistics at Oriental Brewery. In particular, during Kim's tenure at Oriental Brewery, Kim led the growth of the flagship brand Cas and is regarded as a key figure behind the "Cas myth," which established it as the No. 1 brand in the domestic beer market.
Since 2020, CEO Kim has led management innovation as the head of MRO (maintenance, repair and operations) corporations SERVEONE Corp. Kim drove upgrades to the procurement system, digital transformation and global business expansion during the tenure.
Creentopia plans to accelerate business expansion with Kim's appointment. The company will strengthen its B2C business based on its franchise network while actively responding to the fast-growing B2B laundry market.
In an inaugural address, CEO Kim said, "It is an honor to take on a new challenge at Creentopia, which has led the growth of Korea's laundry industry," adding, "Building on our solid business foundation, we will develop Creentopia into a comprehensive lifestyle service platform capable of sustainable growth beyond laundry services."