Advertising company INNOCEAN made the global top 10 list of marketing corporations in the United States, the world's largest advertising market. This is the first time a Korean advertising company has been included on the list.
INNOCEAN said on the 11th that it was selected for the top 10 in the "2026 A-List" that global marketing trade magazine Ad Age released.
The A-List is a list selected annually by comprehensively evaluating creative performance, business results, and industry influence of advertising and marketing agencies operating in the United States.
In the advertising industry, it is considered as prestigious as the Oscars in film or the Michelin stars in fine dining. The U.S. advertising market accounts for about 35% of the global advertising market, making it the largest and most competitive.
INNOCEAN's selection is seen as recognition of both its accumulated creative advertising planning capabilities and stable business growth in the U.S. market.
In 2010, the company became the first among domestic advertising companies to take part in producing a Super Bowl commercial, building its presence in the local market. In a 2016 Super Bowl ad preference survey, it ranked No. 1 with the Genesis campaign "First Date," the first time not only for an automotive brand but also for a non-U.S. corporation. It also won the Grand Prix for two consecutive years through last year at Cannes Lions, the world's largest advertising festival.
Business performance is also on the rise. INNOCEAN's U.S. subsidiary posted $460 million in revenue in 2025, up 7.7% from a year earlier, and ranked No. 2 by revenue among advertising companies in Southern California, where its headquarters is located.
INNOCEAN's U.S. subsidiary currently counts a diverse range of global brands as clients, including Hyundai Motor, Kia, Genesis, Hankook Tire, TaylorMade, El Pollo Loco, and Wienerschnitzel.
Jeon Il-su, executive vice president and head of global business at INNOCEAN, said, "We have steadily invested to secure talent, strengthen teamwork, and enhance AI-based technological capabilities," adding, "It is meaningful that our management performance, which laid the groundwork for expanding clients and sustainable growth, has been recognized by the industry."
Kim Jeong-a, CEO of INNOCEAN, said, "We will further strengthen our competitiveness in the global market based on differentiated ideas and integrated marketing capabilities."
Established in 2008, INNOCEAN's U.S. subsidiary provides integrated marketing services with bases in California, New York, Chicago, and Dallas. It operates as a full-service organization handling everything from ad production to media execution, with creative agency D&G and media company Canvas Worldwide as subsidiaries.