Bodyfriend said on the 10th that it has obtained a patent for a "massage mode subscription service model."
The patent covers a service structure that allows users to choose and subscribe regularly to desired modes among various new massage modes provided by an external server.
Conventional massage chairs typically offered fixed massage modes stored inside the device. Bodyfriend's subscription service model is characterized by the ability to continuously add new massage modes through software updates. Users can first try new massage modes with short-term trial subscriptions. They can then choose massage modes that match their preferences and use them on a regular subscription basis.
A Bodyfriend official said, "This patent is a case of technologizing as a service model the inherent characteristics of 'massage,' which can constantly create new combinations through various patterns and techniques," adding, "It is meaningful in that it breaks away from the fixed idea that the device only performs physically predetermined movements and opens up the possibility of consistently receiving new and personalized massage experiences."
Meanwhile, Bodyfriend is also moving aggressively to secure intellectual property rights. As of the end of February, Bodyfriend had filed a total of 2,274 intellectual property rights at home and abroad, including patents, utility models, and designs. Of these, 1,132 are registered patents.