The Ministry of SMEs and Startups said on the 9th it will pilot a "customized policy alert service" using its small business owner data.
The service selects and provides customized information that reflects characteristics such as the recipient's industry, size, and history, based on data formed during policy implementation. It overcomes the limits of policy information centered on notices and proactively guides busy small business owners to relevant information.
The service targets about 810,000 subscribers who agreed to receive policy information promotions among the information registered in the Small Business 24 DB. It provides guidance by text message or KakaoTalk on support programs that consider policy eligibility requirements and business characteristics. Even if a business notice is not checked in time, the plan is to deliver information with a user-centered approach.
The first customized policy alert is the Ministry of Employment and Labor (MOEL)'s "maternity benefit support for those not covered by employment insurance," which women sole proprietors can receive after childbirth. The program provides a total of 1.5 million won in maternity benefits to women who are engaged in income-earning activities but, because they are not covered by employment insurance, cannot receive leave benefits before and after childbirth. About 100,000 women sole proprietors who agreed to policy information promotions will be notified on the 12th.
The Ministry of SMEs and Startups (MSS) plans to gradually expand support program information by policy target, including women, youth, and small manufacturers, starting with this pilot. It will improve access to policy information by linking and guiding not only MSS programs but also small business support programs of all central ministries and local governments.
Minister Han Seong-sook said, "We will shift the policy delivery system so that no one misses support opportunities due to a lack of information," and added, "By introducing an alert-talk service based on the widely used KakaoTalk, we will improve access to policy information and provide customized information that precisely reflects characteristics by target and situation."
She added, "We will advance it into an integrated guidance system by organically linking not only MSS programs but also small business support programs across all ministries and local governments."