CERAGEM Co. said on the 5th that it signed a strategic memorandum of understanding (MOU) with "Belo Medical Group" (Belo), a leading premium medical and aesthetic provider in the Philippines.
On the 4th (local time), The Federation of Korean Industries and the Philippine Chamber of Commerce and Industry (PCCI) co-hosted the "Korea-Philippines economic delegation MOU signing ceremony" at the Conrad Hotel in Manila, Philippines.
Minister Kim Jung-kwan of the Ministry of Trade, Industry and Resources; The Federation of Korean Industries Chairman Ryu Jin; Minister Christina A. Roque of the Department of Trade and Industry; and PCCI Chairman Ferdinand Ferrer attended, and a total of seven agreements among major corporations were also carried out. CERAGEM Co. CEO Lee Kyung-soo officially attended this agreement as part of the Korea-Philippines economic delegation.
With this MOU, the two companies plan to push for the introduction of CERAGEM Co.'s premium wellness devices at Belo's key clinics and jointly develop a clinic-based B2B (business-to-business) collaboration model. They will carry out co-branding and marketing activities and roll out products in phases centered on key clinics. They also agreed to review expanding to Belo's nationwide clinic network in the mid to long term.
CERAGEM Co. plans to work with Belo, which has medical and aesthetic infrastructure, to build a differentiated, experience-based model in the Philippines' premium wellness market.
A CERAGEM Co. official said, "It is highly symbolic that we declared strategic cooperation at an official signing ceremony attended by key government and business figures from both countries," adding, "We will use the Philippines as a strategic base for expansion into the Southeast Asian market and further strengthen our position as a premium wellness brand."