Healing Paper, the operator of the global K-medical beauty platform "Gangnam Unni," said on the 4th that it has opened "Unni Guide Center," a space dedicated to foreign tourists, in Nonhyeon-dong, Gangnam-gu, Seoul.
Unni Guide Center is a K-beauty specialist guide space that Gangnam Unni prepared to ramp up its business of attracting foreign patients. Based on 11 years of accumulated mobile platform operation experience, Healing Paper plans to leap forward as an integrated K-beauty platform that combines online and offline.
Unni Guide Center focuses on supporting foreigners who face difficulties such as lack of information, price opacity, and language barriers when using Korea's aesthetic medical services. Foreign visitors can receive one-on-one guidance for booking hospitals and clinics along with K-beauty experiences, including a K-beauty exhibition and hands-on zone and a skin analysis service based on skin imaging. They can also try K-beauty brand Anua's cosmetics and CLASSYS's home-care device "Shurink Home," made by the global aesthetic medical device corporations.
The core operating principle of Unni Guide Center is "equal price." In the existing market, there have been cases where some foreign patients were charged higher prices than domestic consumers. Unni Guide Center supports bookings focusing on hospitals and clinics that provide the same price information to both domestic and foreign customers. The policy aims to enhance price transparency and trust.
Unni Guide service operates by linking mobile and offline. Selecting the "Unni Guide" menu in the global mobile app "UNNI" enables one-on-one support for booking hospitals and clinics. Users can also visit the center without an in-app reservation to receive on-site consultation and booking support. Interpretation services are available in Chinese, Thai, English, and more.
Hong Seung-il, CEO of Healing Paper, said, "Based on the mobile platform experience Gangnam Unni has accumulated in Korea and Japan, we will expand our technology and infrastructure businesses that can resolve information asymmetry for foreign patients around the world," adding, "Unni Guide Center will connect the online platform and offline experience to build a convenient and standardized K-beauty service paradigm and contribute to attracting foreign patients."
Meanwhile, Healing Paper's Gangnam Unni provides information on aesthetic medical prices and user reviews for about 4,900 hospitals in Korea and Japan to 9 million users at home and abroad in six languages. Cumulative medical institution bookings made by domestic and overseas users through Gangnam Unni total 3 million, and actual user reviews also reach 3 million.