Mercedes-Benz Korea will sell vehicles at a single nationwide price starting in April.
Benz Korea said on the 26th that it held a signing ceremony on the 25th at THE SHILLA Seoul with 11 official dealers nationwide for the successful introduction of a new vehicle sales method, "Retail of the Future."
Retail of the Future, which will be officially implemented on Apr. 13, is a direct sales system under which the previously dealer-specific vehicle pricing and inventory management structures will be integrated.
Through this, customers can purchase vehicles at the optimal single price set by Benz Korea, without the hassle of haggling, at any official showroom nationwide. They can also check all vehicle inventory across the country in real time.
A Benz Korea official said, "Based on a standardized new sales process that spans online and offline, we will focus on providing the same high level of customer experience anywhere in the country."
Benz Korea and the 11 dealers have systematically pursued key implementation tasks—such as system establishment and operational stabilization, dealer training, and on-site process adoption—based on a shared understanding of promoting Retail of the Future since 2023. They plan to continue close cooperation to ensure the successful settlement of the new sales method.
Matthias Vaitl, president and CEO of Benz Korea, said, "Retail of the Future is a strategic decision to ensure that customers can enjoy a consistent and reliable purchase experience befitting the Mercedes-Benz brand anytime, anywhere," adding, "Based on close consultations with the 11 dealers over the past three years or so, we are pleased to introduce a new sales method in April under our shared goals of enhancing customer experience and satisfaction and achieving growth together."
Starting Apr. 13, when Retail of the Future takes effect, customers can check vehicle prices and information on the official Mercedes-Benz website and choose an official showroom anywhere in the country to receive detailed purchase consultations and test drives.