China-focused creator content platform Adoba has unveiled Adobaro, an AI agent-based MCN (multi-channel network) solution.
While traditional MCNs have grown based on people-centered management organizations and operations-agency models, Adobaro implements MCN's core functions with AI agents. Adobaro handles content planning assistance, multilingual translation and localization, global platform account operations, fan communication management, and global ad matching and operations management. It goes beyond replacing the role of conventional MCNs to support the entire process in an integrated structure.
Adobaro seeks to differentiate itself from simple AI services or SaaS-type tools. The solution learns a creator's content tendencies, activity data, and target markets to design a tailored global strategy. It also handles actual execution. The company described it as an "execution-type AI agent."
Starting with major language regions such as English, Chinese, and Japanese, Adobaro connects with global social networks and content platforms. The system automatically optimizes content by reflecting each country's culture and trends. Through this, from solo creators to mid-to-large creators, it is expected they can pursue entry into global markets—long a limit for the traditional MCN model—in a more efficient and sustainable way.
Starting in late Feb., Adoba will roll out Adobaro in phases to select creators and expand integrations with major global platforms. It also plans to gradually scale up a creators-only program aimed at global expansion.
Adoba CEO An Jun-han said, "Adobaro is an execution-type AI agent that internalizes, in real operating contexts, the entire process of globally expanding creator content—something Generative AI cannot simply imitate," adding, "the more powerful Generative AI becomes, the more the role of specialized AI like Adobaro will expand."