Global fandom business corporations BeMyFriends will move to build a "global superfan business ecosystem," leveraging integration synergies with Dreamus Company.
BeMyFriends said on the 25th it will fully push an integrated business strategy that combines fandom data capabilities with Dreamus Company's music distribution infrastructure. BeMyFriends acquired SK Square subsidiary Dreamus Company in October last year, laying the groundwork for business integration between the two.
Dreamus Company is corporations that, based on its music platform FLO, has built a value chain across music IP beyond digital and physical distribution, including content, fandom, commerce, concerts, and MD.
Through this integration, BeMyFriends has consolidation fandom data and music distribution into a single system. Previously, music distribution and fandom businesses were run separately, but now the entire process—from release to fandom building, on-offline experience design, and global expansion—is organically linked. Artists can run distribution, marketing, and commerce in an integrated way based on fan data, without having to manage music activities and the fandom business separately.
BeMyFriends aims to expand music awareness and increase fan touchpoints to create additional revenue opportunities. It will apply this aggressively to the global market. It will work with music labels in major Southeast Asian countries such as India and Vietnam to build local fandom platforms, and it plans to expand strategic partnerships in key markets including the United States and China.
Under this integrated strategy, Dreamus Company will strengthen its "music IP lifecycle partner" strategy. The company said it will support music IP so it does not stop at a one-off hit but continues to grow through a full value chain spanning release, streaming, fandom formation, commerce, concerts, and global expansion.
Seo Woo-seok, CEO of BeMyFriends, said, "The essence of every IP business is distribution," and added, "How many distribution channels you secure to deliver IP value to the right customers determines who leads the business," and "When a platform that understands fans deeply also has distribution capabilities, the full value of IP is realized."
Lee Ga-young, CEO of Dreamus Company, said, "Through a full music IP value chain that connects distribution, content, fan platforms, concerts, and commerce, we will build a foundation for artists and IP to grow continuously."