INNOCEAN said on the 23rd that it was named No. 1 in Korea and No. 6 in Asia in the "2025 Creative Ranking" that the global advertising trade outlet "Campaign Brief Asia" released.
This ranking is the result of compiling major international advertising award wins by advertising companies across Asia over the past two years, from Jan. 1, 2024, to Dec. 31, 2025. It differentially reflected the results from 12 major global awards, including the world's three biggest international advertising festivals—Cannes Lions, New York Festivals, and CLIO Awards—according to each festival's stature.
Campaign Brief Asia is a global advertising trade outlet in the Asia-Pacific region, and since 1995 it has compiled award results to release annual rankings by agency, country, and creator. The industry views the rankings as an objective indicator of global competitiveness. Campaign Brief Asia noted, "INNOCEAN recorded the highest award performance over the past two years."
Chief Executive Officer and Chief Creative Officer (CCO) Kim Jeong-a of INNOCEAN took the No. 1 spot among Korea's creative directors based on award results. Copywriter Yang Do-yu, art director Oh Eun-ha, and CD Mun Na-ri also shared No. 1 in Korea for most-awarded creatives. Kim ranked No. 6 in the overall Asia standings as well. This individual creative ranking covered a total of 2,885 people, including copywriters, art directors, and creative directors, the largest scale since Campaign Brief Asia began compiling the list.
INNOCEAN's latest performance was buoyed by the "Night fishing" campaign with Hyundai Motor. Night fishing is a branded film shot with the Ioniq 5's camera, and it was highly rated for being designed so consumers would voluntarily consume the ad as entertainment content.
INNOCEAN also took the top spot in the "Indonesia Creative Ranking," with the Korea headquarters and the overseas subsidiary simultaneously capturing No. 1. In particular, it maintained No. 1 in Indonesia for the second straight year following last year, demonstrating execution and creative competitiveness across key Asian markets.
INNOCEAN plans to further advance its integrated operating system that organically connects regional execution capabilities and its global network. CEO Kim Jeong-a said, "From late last year to early this year, we were selected three times in a row as 'Agency of the Year' by leading overseas institutions, which is meaningful and gratifying," adding, "This achievement will be an important opportunity not only to win awards but also to elevate Korea's creative standing in the global market while driving clients' growth."