HMM said on the 23rd that it has introduced a generative artificial intelligence (AI)-based chatbot service for shippers.
The service was jointly developed and introduced with LG CNS to improve the customer experience and strengthen service competitiveness that shippers can feel.
The chatbot is designed to allow users to access necessary information through natural Q&A as if speaking with an agent, even without knowing precise maritime terms or complex procedures.
Through this, shippers can not only check information such as vessel schedules and freight rates, but also easily handle tasks that require specialized knowledge, including country-specific customs procedures, complex regulations, and whether hazardous materials can be transported.
In particular, HMM expects that by equipping the service with real-time translation in 17 languages, shippers will be able to handle necessary tasks anytime, anywhere, 24 hours a day without language barriers, reducing their workload.
Starting with the introduction of this chatbot, HMM plans to continuously advance its digital services based on actual customer usage data and expand digital transformation closely aligned with the overall business flow of shippers.
An HMM official said, "The chatbot focuses on fundamentally resolving the inconveniences shippers have experienced in their work," and added, "We will continue to strengthen HMM's unique service competitiveness through innovations in the shipper experience."