Korea SMEs and Startups Agency (KOSME) said on the 19th it is recruiting corporations to join the "K-brand export platform development program," which supports the global expansion of small online platforms.
The platform development program is designed to discover and nurture promising small online platforms specializing in overseas sales of domestic brand products, and to support their entry into the global market and scale-up.
Eligible applicants are small corporations that own and operate either an in-house online store (brand mall) that directly sells their brand products to overseas consumers or an in-house online export platform where multiple brands and corporations are listed and sell overseas. Consumer distribution specialty platforms are also included.
Korea SMEs and Startups Agency (KOSME) plans to provide up to 200 million won per corporation so selected corporations can carry out tasks such as adding languages to build new foreign-language in-house stores for overseas sales ▲ information technology (IT) services including chatbot adoption ▲ adoption of logistics automation systems linked to platforms ▲ overseas market research consulting ▲ design overhauls and function improvements.
Corporations wishing to participate should apply on the GobizKOREA website by the 10th of next month.
Kang Seok-jin, chair of Korea SMEs and Startups Agency (KOSME), said, "We will discover and nurture promising small domestic platforms to support the global spread of K-brands."