LG Chem said on the 12th that it signed a memorandum of understanding (MOU) to strengthen an eco-friendly partnership with kitchen appliance corporations Hurom through the development of high value-added synthetic resin (PCR ABS).

LG Chem will supply PCR ABS material produced by mechanical recycling, and Hurom plans to apply it to major products such as juicer housings. Hurom exports its products to 88 countries worldwide.

Kim Steven (right), head of the ABS Business Division at LG Chem, and Lee Su-min, head of Marketing at Hurom, pose for a commemorative photo after concluding an MOU signing ceremony./Courtesy of LG Chem

LG Chem's PCR ABS is characterized by securing impact resistance, heat resistance, and processability equivalent to conventional ABS despite being a mechanically recycled material. In particular, the company said it achieved the world's first implementation of a white color for recycled material, enabling broad use in kitchen appliances where design elements are important.

The two companies will jointly plan products that use eco-friendly materials and carry out related marketing activities together. Juicers to be released in the first half of the year using PCR ABS will feature LG Chem's eco-friendly material brand "LETZero."

Kim Steven, executive vice president and head of the ABS business unit at LG Chem, said, "LG Chem will continue to expand eco-friendly ABS, including PCR ABS, and further strengthen its differentiated competitiveness."

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