The personal finance platform Wolgeupjaengi Bujadeul said on the 11th that the cumulative transaction amount of its in-house proptech solution "Guhaejwo Naejib" has surpassed 116.4 billion won. It achieved this about six months after the service launched in Aug. last year.
Guhaejwo Naejib analyzes a customer's asset size, areas of interest, preferred floor-plan size, and on-site visit history to provide personalized brokerage services. Within a single platform, customers can proceed end to end, from initial consultation to area and listing search, on-site visits, contract signing, and payment of brokerage fees.
Wolgeupjaengi Bujadeul built a back-office system that supports brokerage work by leveraging its IT platform assets. According to Wolgeupjaengi Bujadeul, it automated more than 60% of repetitive ancillary tasks, including preparing briefing materials, issuing and verifying required documents, managing on-site inspection schedules, and post-processing. Through this system, affiliated licensed real estate agents can reduce administrative burdens and focus on customer consultations and decision-making support.
The time it takes to close a transaction is also short. According to Wolgeupjaengi Bujadeul, as of last month the average transaction period for Guhaejwo Naejib was tallied at 21 days. In most cases, customers signed actual sales contracts within three weeks of applying for the service. The contract conversion rate also exceeds the industry average. Over the past three months, the average monthly contract conversion rate was 52.5%. That means more than half of consultations led to actual contracts.
Lee Jeong-hwan, CEO of Wolgeupjaengi Bujadeul, said, "We will continue to advance the solution to present differentiated standards in the home-buying market," and added, "We will pursue various businesses, including developing B2B SaaS for licensed real estate agents."