Kyungdong Navien said on the 11th that it has completely overhauled its online platform "Navien House."
Through this overhaul, Kyungdong Navien upgraded the system so the entire process—from product purchase to installation, subscription, and after-sales service—can be used on a single platform. By applying customer life-cycle–based data analysis, it strengthened digital sales and marketing functions and expanded its role into a living-environment solution platform.
The biggest change is the "My Home" feature. When customers enter information such as the size and layout of their home, products suitable for the space are automatically recommended. Customers can easily find the Kyungdong Navien products most suitable for their living environment without having to compare and search items one by one, such as boilers, dehumidifying ventilation air purifiers, and sleep mats. A "package" feature was also added that links and recommends products for the desired purpose when customers choose one of the living-environment categories—fresh air, comfortable kitchen, warm warmth, or restful sleep.
Kyungdong Navien also strengthened access to its subscription service. Previously, customers had to call or visit a dealership to apply for a subscription, but with this overhaul, a "Subscribe now" feature was introduced on Navien House that allows everything from checking product information to signing a contract in one go. This feature will first apply to sleep mats and later expand to boilers and ventilation air purifiers. Customers can also directly manage subscription contract information, payment history, and care schedules on the platform.
Customer support features were also strengthened. A "Customer support" menu was placed at the top of the platform to make various services—such as after-sales service requests, self-diagnosis, product manuals, and real-time chat—faster and easier to use. The "Story" menu was also completely revamped so customers can more easily and engagingly access a variety of brand content, including product reviews, buying tips, new product information, event news, and TV commercials.
Kyungdong Navien also revamped its corporate website and B2B site. It rebuilt the "Partner Hub" for dealerships and installers to strengthen support systems.
Kim Yong-beom, head of sales and marketing at Kyungdong Navien, said, "This overhaul focused on strengthening omni-platform functions that connect online and offline channels," and added, "We will continue to propose products and services tailored to customers' living environments."