In a New Year's address sent to employees on the 10th, Hyundai Motor President José Muñoz again emphasized the largest-ever investment plans at home and abroad. The message is seen as an intent to cement market share by investing 125.2 trillion won in Korea and 35 trillion won in North America, respectively.
In the address, Muñoz said, "Despite geopolitical uncertainties such as tariffs and regulations last year, we achieved 186.3 trillion won in revenue and global sales of 4.14 million units," adding, "Over the next five years, we will invest a record 125.2 trillion won in Korea and inject about $26 billion (about 35 trillion won) into North America to solidify our global leadership." He also noted plans to expand production capacity in India and reorganize operations in China.
Muñoz also stressed the group's future business direction. He said the recent stock rise was "backed by the physical artificial intelligence (AI) and Robotics vision unveiled at CES (the world's largest IT and home appliance show), and by solid execution." He continued, "To achieve the goal of 5.55 million global sales in 2030, we will expand the hybrid lineup to 18," adding, "Through the launch of Genesis hybrids and the range-extended electric vehicle (EREV) slated for release next year, we will offer customers the optimal choices."
As the organizational culture to achieve the goals, he put forward "PM²." PM² takes its initials from "Ppalli-Ppalli" and "Mirri-Mirri," meaning "quickly" and "in advance." Muñoz said, "PM² is our way of moving fast, preparing ahead, responding agilely to change, and working as one global team," emphasizing, "Through such execution, we can achieve the 2030 strategy in the same way."