Short-form commerce marketing corporations "WithU" said on the 5th that it held a New Year's gathering with its affiliated creators and shared its business vision and strategy for 2026.
WithU held "2026 WithU New Year's Party: LOVE ON TOP" on the 31st at the Mondrian Seoul Itaewon hotel in Yongsan District, Seoul. The event was attended by 70 affiliated creators, as well as executives, employees, and key stakeholders.
At the event, they reflected on the achievements of 2025 and shared the values WithU pursues and its direction for co-growth with creators. Starting with a photo zone and networking, the event strengthened a sense of belonging and exchange among creators through a presentation session, panel talk, awards ceremony, and lucky draw.
The presentation session introduced WithU's strategy for 2026, focusing on changes in the global short-form market and growth opportunities. WithU presented as its core strategies this year: ▲ advancement of the short-form creator business ▲ strengthening competitiveness in creative and media solutions ▲ reinforcing AX (AI transformation) capabilities ▲ expanding global business. In particular, in line with the expansion of global short-form commerce demand centered on K-beauty brands, the company plans to push forward in earnest with a global expansion strategy, including establishing overseas subsidiaries.
WithU also unveiled a mid- to long-term plan to strengthen the creator ecosystem. It aims to create an environment where creators can grow over the long term within WithU and feel pride by introducing a membership system that reflects creators' growth stages and expertise.
Cha Jae-seung, head of WithU, said, "The driving force that has enabled WithU to grow for seven years is people and authenticity," adding, "2026 will be a year in which we prove the best results in the global market through deep trust in each other."